Backlink

A link from one website to another, often used by search engines to measure a site's authority and relevance.

Glossary

What is Backlink?

What is Backlink?

A backlink is a hyperlink from one website to another, commonly used in SEO to signal credibility, trust, and relevance. Search engines view backlinks as endorsements; the more high-quality backlinks a website earns, the stronger its authority becomes. Backlinks can be acquired through content marketing, guest posting, partnerships, or organic mentions. They play a major role in improving search engine rankings and driving organic traffic.