CRM

Software that helps businesses manage interactions with existing and potential customers to improve relationships and retention.

Glossary

What is CRM?

What is CRM?

A CRM (Customer Relationship Management) system centralizes customer data, tracks interactions, and helps sales, support, and marketing teams manage relationships effectively. It enables businesses to track leads, automate workflows, segment audiences, and measure performance. CRMs like HubSpot, Salesforce, and Zoho improve customer retention by providing insights into customer behavior and facilitating personalized communication.