Funnel
A model that represents the stages customers go through before making a purchase or taking a desired action.
What is Funnel?
What is Funnel?
A funnel represents the journey customers follow from initial awareness to completing a desired action, such as signing up or purchasing. Each stage—awareness, consideration, decision, conversion—helps businesses understand how users progress and where they drop off. Funnels are essential for marketing, sales, and product analytics because they highlight friction points and opportunities to improve user experience and boost conversions.