Growth Hacking
A strategy focused on rapid experimentation across marketing channels to identify the most effective ways to grow a business.
What is Growth Hacking?
What is Growth Hacking?
Growth hacking as a strategy emphasizes continuous testing and data-driven decision-making to accelerate user acquisition and engagement. It blends creativity with analytics to discover unconventional growth opportunities. This approach is especially popular among startups where speed, resource efficiency, and measurable results are critical. Successful growth hacking prioritizes experimentation, learning, and iteration across all parts of the user journey.