Journey Mapping
A visual representation of a customer's experience with a brand, showing each step and touch point across their journey.
What is Journey Mapping?
What is Journey Mapping?
Journey mapping visualizes the complete experience a customer has with a product or brand—from awareness to purchase and beyond. It outlines every touchpoint, user action, emotion, need, and pain point across the journey. Journey maps help teams identify friction, optimize onboarding, improve engagement, and design smoother user flows. They are essential in UX, product strategy, and customer experience planning.