Link Building

The process of acquiring hyperlinks from other websites to improve your own site's search engine visibility and authority.

Glossary

What is Link Building?

What is Link Building?

Link building is an SEO strategy focused on earning backlinks from high-quality websites. These links act as trust signals to search engines, improving a site's authority and ranking. Common link-building methods include guest posting, digital PR, content outreach, broken link building, and creating shareworthy resources such as reports or tools. Strong backlink profiles help websites achieve higher search visibility, increased organic traffic, and long-term SEO success.