Outreach

Efforts made to connect with potential customers or partners through email, social media, or other communication channels.

Glossary

What is Outreach?

What is Outreach?

Outreach refers to proactive communication aimed at engaging potential customers, partners, or collaborators. It often involves email campaigns, social media messages, networking, or personalized contact to build relationships and generate opportunities. Effective outreach requires targeted messaging, research on recipients, and consistent follow-ups. Businesses use outreach to increase brand visibility, generate leads, establish partnerships, and expand their market presence.