Retargeting
A digital marketing tactic that displays ads to users who previously interacted with your website or app.
What is Retargeting?
What is Retargeting?
Retargeting is a marketing method that shows personalized ads to users who have previously visited a website or app but did not complete a desired action. By tracking user behavior through cookies or pixels, businesses can display targeted ads across platforms to re-engage potential customers, increase brand recall, and improve conversion rates.